Hospitality
Fern House Hotels
Fern House is a group of three boutique hotels. Rooms stayed full, but high booking-site fees were taking a large share of the profit.
Services
Pricing, Growth Strategy
Timeline
5 months
Result
Direct bookings up 27%
Challenge
Pricing had barely changed in years. Most guests booked through third parties, so the hotels had no direct relationship with them.
Solution
We introduced seasonal pricing, gave guests clear reasons to book direct, and trained front-desk teams to welcome returning guests back.
Outcome
Direct bookings grew 27% in five months, cutting commission costs and giving the group a guest list it owns.
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